If until now, the Mercè poster had been the exclusive territory of artists or graphic design studios, this year it is born from Barcelona’s audiovisual talent with the CANADA agency. The video, which tells the magic of the discovery of La Mercè, is the embryo of the set of posters for the most popular festival in Barcelona.
Part of our job is to keep this image alive. For this reason, we reuse the banners, giving them a second life in the form of bags and accessories, which become unique pieces of the city’s history.
